autobahn indoor speedway

autobahn is a franchise of indoor karting & events facilities across the united states. exit10 was hired to oversee its marketing, redesign the website, and refresh its branding.

branding

autobahn's original logo needed some clean-up, so we went in and cleaned it up. the refreshed logo is more legible on colored backgrounds and is overall more versatile. new, comprehensive brand guidelines were also created [exit10, 2016].

autobahn
autobahn-logos
autobahn-brand-1
autobahn-brand-2

print & production

autobahn's needs included a wide variety of print materials, including tri-fold brochures and direct mailers, among other projects. we also designed new fashionable t-shirt designs for sale on location, along with pitching a loyalty rewards program dubbed the apex club for frequent visitors [exit10, 2016].

autobahn-trifold-2
autobahn-trifold-3
autobahn-mailer
autobahn-shirt
autobahn-mario
autobahn-apex