Created in large part to a major demographic crossover between those at risk around railroads and NASCAR fans, Exit10 led the efforts of the CSX NASCAR program throughout its history. I’ve produced pit signage, suite decorations, hero cards, and other needs for the program, including one-off paint schemes for memorial day races, environmental programs, and corporate partnerships. I was also part of the hospitality team tending to guests of the company during CSX race weekends.
Gaunt Brothers Racing, an upstart NASCAR team led by industry veteran Marty Gaunt, has been a client of Exit10 since 2018. I've created sponsorship pitch decks, social media graphics, firesuits, car liveries and more as they've ramped up their endeavors from a part-time team with drivers Jeffery Earnhardt and Parker Kligerman to a full-time team with former NASCAR Xfinity Champion Daniel Suarez. Through GBR, I've also been able to design cars for Coca-Cola, a long-time presence in the motor racing idustry.
TRD is the arm of Toyota dedicated to its racing program, both in engineering and driver development. Exit10 was retained as its marketing agency, coming up with sponsorship programs for both existing and potential team sponsors. Since then, I’ve created countless proposal decks, graphics, covers, paint schemes, merchandise and more as a jack-of-all-trades. I've worked with brands such as Mobil 1, JBL, and iBUYPOWER to create graphic assets for their racing and marketing programs, as well as with TRD's driver development program in making assets for internal programs and external media.
iRacing, the world's #1 motorsports simulator, has provided me a great opportunity to make car designs more real. I've created dozens of liveries for my own league racing endeavors, as well as favors and commissions for fellow racers. In addition, I've created social media graphics and race team assets for fun to help my racing league feel more legitimate. It doesn't translate to better results, because I'm very, very bad at the game, but it's an excellent exercise.